In an exclusive interview, Alled-Martinez singled out irreverence and daring as key attributes of the clothes, which expose midriffs, hug curves and blur gender lines with such items as long kilts - a wink to one Lagerfeld wore to take his bow in 2004 when Chanel staged a fashion show in Tokyo. The WOW concept store in Madrid will also stock the capsule, created for the pre-fall 2022 season. DJ sets will heighten the party atmosphere of the one-month takeover in a neighborhood flush with LGBTQ bars and businesses.
The Karl Lagerfeld brand will also give over its entire store on Rue Vieille du Temple in the Marais district to the Alled-Martinez project, which includes footwear and accessories.
Sparkly knee shorts are a nod to Karl Lagerfeld’s penchant for “glam wear.” - Credit: Courtesy of Karl Lagerfeld